{"id":8552,"date":"2021-02-23T10:39:35","date_gmt":"2021-02-23T13:39:35","guid":{"rendered":"https:\/\/golandpop.com\/?p=8552"},"modified":"2021-02-23T10:48:14","modified_gmt":"2021-02-23T13:48:14","slug":"instituto-presentan-un-proyecto-para-renovar-el-escudo","status":"publish","type":"post","link":"https:\/\/golandpop.com\/index.php\/2021\/02\/23\/instituto-presentan-un-proyecto-para-renovar-el-escudo\/","title":{"rendered":"Instituto: presentan un proyecto para renovar el escudo"},"content":{"rendered":"\n<p><em><strong>En los \u00faltimos a\u00f1os, muchas instituciones realizaron cambios en sus escudos para refrescar su imagen y actualizarse a los nuevos lineamientos del marketing. En La Gloria, un socio present\u00f3 un proyecto de \u201crebranding\u201d para modernizar y potenciar la imagen del club.<\/strong><\/em><\/p>\n\n\n\n<a title=\"Gobierno de C\u00f3rdoba\" href=\"https:\/\/www.cba.gov.ar\/programa-provincial-de-entrega-de-computadoras\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/golandpop.com\/wp-content\/uploads\/2021\/02\/2126X236-1.gif\" height=\"100\" alt=\"\"><\/a> <br>\n\n\n\n<p>Por <a href=\"https:\/\/twitter.com\/tomicepeda01\">Tom\u00e1s Cepeda<\/a>.<\/p>\n\n\n\n<p>Varios clubes tanto de nuestro pa\u00eds como del futbol mundial han decidido actualizar sus insignias, adapt\u00e1ndose al uso de nuevas tecnolog\u00edas y estrategias de marketing para intentar posicionarse en los distintos mercados con su nueva imagen.<\/p>\n\n\n\n<p>En Alta C\u00f3rdoba se present\u00f3 en comisi\u00f3n directiva un <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/Rebranding#:~:text=Rebranding%2C%20cambio%20de%20marca%20o,mente%20de%20los%20consumidores%2C%20inversionistas%2C\">rebranding<\/a><\/em> para actualizar el escudo del club con el objetivo de construir una marca m\u00e1s moderna, priorizando un mayor impacto visual de las siglas IACC que aparecen en el escudo de <a href=\"https:\/\/golandpop.com\/index.php\/category\/instituto\/\">Instituto<\/a>.<\/p>\n\n\n\n<p><strong>Gianni Vildoza<\/strong>, creador del proyecto, <strong>habl\u00f3 en exclusiva con <a href=\"https:\/\/golandpop.com\/\">GOLANDPOP<\/a><\/strong> que la presentaci\u00f3n <strong>\u201cnace con la necesidad de refrescar la imagen del club y darle m\u00e1s identidad a su emblema\u201d<\/strong>. Adem\u00e1s, la idea cuenta con diferentes objetivos \u201cque se destaque por encima de otros y que a simple vista las siglas se lean, ya que el actual tiene letras chicas y con una orientaci\u00f3n inc\u00f3moda para su lectura. Otro objetivo es que esto ayude a unificar las distintas versiones que est\u00e1n dando vuelta\u201d. \u00a0<\/p>\n\n\n\n<p>La nueva insignia est\u00e1<strong> basada en la que dise\u00f1\u00f3 Oscar Jos\u00e9 Heredia en 1931<\/strong>, que con algunas modificaciones \u201ces una modernizaci\u00f3n del mismo, yo fui estilizando las letras para alinearlas con las columnas y buscando una simetr\u00eda en todo, tanto a nivel general como especifico\u201d.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">VIDEO:<strong><em> el paso a paso del rebranding<\/em><\/strong><\/h6>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/golandpop.com\/wp-content\/uploads\/2021\/02\/video-rebranding-instituto.mp4\"><\/video><\/figure>\n\n\n\n<p>Con respecto al escudo actual cuenta con peque\u00f1as modificaciones, como por ejemplo el cambio en la tonalidad del rojo por uno mas \u201cagresivo\u201d y algunos cambios en la forma, bordes y l\u00edneas. <\/p>\n\n\n\n<p>El nuevo dise\u00f1o, se acomoda a los nuevos formatos que se usan en la actualidad <strong>\u201cse busca un dise\u00f1o un poco m\u00e1s minimalista y que destaque el nombre o siglas\u201d<\/strong>.<\/p>\n\n\n\n<p>\u201cDesde que conoc\u00ed el escudo original, hace a\u00f1os, me pareci\u00f3 m\u00e1s lindo que el actual. Pero sab\u00eda que ten\u00eda algunos detalles a mejorar y fui viendo de acomodarlos, aline\u00e1ndolo a las nuevas tendencias para darle la mejor forma sin cambiar tanto el dise\u00f1o base\u201d, cuenta el autor.<\/p>\n\n\n\n<p>El <em>rebranding<\/em> lleg\u00f3 a las manos de comisi\u00f3n directiva en los \u00faltimos d\u00edas del a\u00f1o pasado y Gianni todav\u00eda no recibi\u00f3 novedades sobre su tratamiento aunque entiende que en el presente el club tiene otras prioridades y espera a que en los pr\u00f3ximos meses analicen su proyecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Alta C\u00f3rdoba se present\u00f3 en comisi\u00f3n directiva un rebranding para actualizar el escudo del club. Hablamos en exclusiva con el creador del proyecto.<\/p>\n","protected":false},"author":1,"featured_media":8556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[682,174],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instituto","tag-iacc","tag-instituto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instituto: presentan un proyecto para renovar el escudo - Golandpop<\/title>\n<meta name=\"description\" content=\"En Alta C\u00f3rdoba se present\u00f3 en comisi\u00f3n directiva un rebranding para actualizar el escudo del club. 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